Which home service businesses does Miracle Ventures partner with?
Miracle Ventures partners with owner-operated UK trades businesses turning over more than £500,000 a year, established for at least three years, working a defined region, in any trade, general maintenance included, whose owner wants growth without running marketing.
This checker puts four questions to the business and answers one: whether it meets the criteria Miracle Ventures publishes below. A business that misses a criterion is told which one, so the answer is useful either way.
What are the criteria for partnering with Miracle Ventures?
Miracle Ventures applies seven criteria, and each one exists because a partnership that misses it fails in a way that costs the partner money rather than just time.
| Criterion | Requirement | Why it matters |
|---|---|---|
| Annual turnover | More than £500,000 a year. | Below that, a month of extra leads strains the business rather than growing it, and there is no margin to absorb a quiet month. |
| Years trading | At least three years. | A business with three years behind it has pricing, engineers and a reputation. Miracle Ventures supplies demand, not any of those three. |
| A defined region | A named service area the business already covers and will keep covering. | Exclusivity is granted by postcode district. A region that moves cannot be protected, and leads outside it waste both sides' money. |
| Capacity to take the work | Engineers, vans and diary space for more jobs than the business books today. | Leads delivered to a business with no capacity turn into missed appointments and bad reviews, which cost more than they earn. |
| Owner authority | An owner or director who can agree terms and change how enquiries are handled. | The lead management system changes the way the business answers its phone. That is an owner's decision. |
| Appetite to hand marketing over | An owner who wants growth without running the marketing themselves. | Two parties optimising the same demand contradict each other. Miracle Ventures runs it, or the partner does. |
| An agreed service list | A written list of the services Miracle Ventures generates leads for. | Demand is won one search intent at a time. A multi-trade business is welcome; the marketing still has to name what it is selling, and exclusivity is granted per trade per region, so the list decides which slots the partner holds. |
Which businesses does Miracle Ventures not work with?
Miracle Ventures declines start-ups, businesses under £500,000, franchises without local owner control, owners who want to keep running their own marketing, and any business without the capacity to take the work.
| Not a fit | Why |
|---|---|
| Start-ups and businesses under £500,000 turnover | The work needs an established base to grow. Miracle Ventures cannot build one. |
| Franchises without local owner control | Terms, pricing and enquiry handling have to be agreed by the person who can change them. |
| Owners who want to keep running their own marketing | Two parties bidding on the same demand raise each other's costs and blur the attribution. |
| Businesses with no capacity for more work | Unserviced leads damage the partner's reputation and produce disputes rather than revenue. |
| Businesses in a region where Miracle Ventures already has a partner in that trade | Exclusivity is granted to one partner per trade per region, and it is not withdrawn to take a second. |
A business that fails a criterion today is not failing it permanently. Miracle Ventures declines now rather than deliver leads a business cannot service, because an unserviced lead costs the partner a review it keeps.
Which trades does Miracle Ventures serve?
Miracle Ventures serves any trades business over the turnover floor, and publishes a page for the seven trades it works in every week, each with its own lead definition.
How does a qualifying business apply?
A qualifying business applies by completing the form, which Miracle Ventures reviews within two working days and answers either way.