Who is Peter Victor Jones?

Peter Victor Jones is the founder of Miracle Ventures and a lead generation specialist who has built organic and paid demand systems for UK home service businesses since 2008.

Role at Miracle Ventures
Founder
Based in
Aberdeenshire, Scotland
Working in search since
2008
Books
ECHO: How Brands Get Mentioned, Recommended, and Cited by AI
The Agentic Marketing Agency
Entity Confidence
Personal site

What is Peter Victor Jones's role at Miracle Ventures?

Peter Victor Jones is the founder of Miracle Ventures and sets how the company selects partners, prices leads and builds the systems that convert them.

He appears on this site as the founder of the company and nothing more. Miracle Ventures sells the company's service; it does not sell his time, and there is no consulting offer on this site.

What is Peter Victor Jones's background in lead generation?

Peter Victor Jones has worked in search since 2008, building organic and paid lead generation systems for businesses whose growth depends on being found.

His work has concentrated on home service trades, where the enquiry is local, urgent and worth enough that the response speed decides who wins it. That is the same problem Miracle Ventures was built around.

More recently his work has extended to a narrower question: what makes an AI system mention, recommend and cite a business, and what makes it pass over one. He lives in Aberdeenshire, Scotland.

Which books has Peter Victor Jones written?

Peter Victor Jones has written or co-authored three books on search and AI visibility.

ECHO: How Brands Get Mentioned, Recommended, and Cited by AISole author. The book that defines the ECHO playbook.
The Agentic Marketing AgencyCo-authored.
Entity ConfidenceCo-authored.

The first of these defines the ECHO playbook, which is published in full at echoplaybook.com.