Miracle Ventures

How does pay-per-lead work with Miracle Ventures?

Miracle Ventures builds and funds the marketing, delivers qualified leads to one partner per trade per region, and invoices monthly in arrears at a per-lead price fixed in writing before any work starts.

This estimator turns a trade, an average job value and a region into an indicative cost per lead and an indicative monthly lead volume, so an owner sees what the model costs against the value of the work before speaking to anyone.

The average invoice on a completed job, before VAT. Use the business's own figure.

What counts as a qualified lead?

A qualified lead is a contactable enquiry from a property owner or manager inside the agreed region, asking for one of the agreed services, that has not been counted before.

Three words do the work on this page, and they are not interchangeable. The bill turns on the second one.

EnquiryAny contact from a property owner or manager. An enquiry costs the partner nothing.
Qualified leadAn enquiry that meets the definition below. This is the only thing Miracle Ventures invoices.
Booked jobA qualified lead that has become work in the diary. The partner books it; Miracle Ventures does not charge again for it.

Billable

  • An inbound call lasting more than 60 seconds from a homeowner or property manager in the agreed region asking about the agreed service.
  • A completed enquiry form from the agreed region naming the agreed service, with a contactable phone number or email address.
  • A booked appointment made through the partner's diary by the lead management system.
  • A live chat or WhatsApp enquiry that reaches the same standard as a form: real contact details, agreed service, agreed region.

Not billable

  • A sales call, a supplier, a recruitment enquiry or a job application.
  • An enquiry for a service outside the agreed scope.
  • An enquiry from outside the agreed region.
  • A duplicate from the same household within 30 days.
  • An existing customer of the partner, on the partner's evidence.
  • A call under 60 seconds, a wrong number, or a call with no discernible enquiry.
  • Any enquiry the partner cannot contact after the full follow-up sequence has run and no human ever answered.

Every disputed lead is settled against this definition and the recorded call or submitted form behind it.

What does a lead cost?

A qualified lead costs between £25 and £250, set by trade and region from the value of the work it produces, and agreed in writing before the build starts.

Four things decide where inside that range a trade sits, and the first two do most of the work.

  • Trade, because a leak detection job and a gutter clear do not carry the same value.
  • Average job value in the partner's own region, taken from the partner's own figures.
  • Competition for the enquiry in the agreed region, which sets what the demand costs to win.
  • Lead type, because a booked appointment is worth more than an enquiry that still has to be chased.
Per-lead price bands by trade, at an average job value in an average region. The estimator above adjusts both.
TradeCost per qualified lead
Leak detection£120 to £250
Roofing£90 to £220
Damp proofing£75 to £180
Drainage£60 to £140
Electrical£45 to £110
Roof moss removal£30 to £70
Guttering£25 to £55

What are the terms of a pay-per-lead agreement?

A pay-per-lead agreement runs for an initial six months with no setup fee and no minimum spend, invoiced monthly in arrears, and ends on 30 days' notice after that.

Setup fee
None. Miracle Ventures funds the build.
Billing
Monthly in arrears, for the qualified leads delivered in that month.
Payment
14 days from invoice, by direct debit or bank transfer.
Initial term
Six months from the first delivered lead.
Notice after the initial term
30 days, in writing, either side.
Minimum spend
None. A month with no qualified leads is a month with no invoice.
Price changes
Fixed for the initial term. Any change afterwards is agreed in writing 30 days ahead.
Marketing assets
Miracle Ventures owns the sites, campaigns, numbers and tracking it builds and funds.
Customer data
The partner owns the customer records for every lead it is billed for, and can export them at any time.

Does Miracle Ventures work with competing businesses in the same area?

No. Miracle Ventures works with one partner per trade per agreed region, and does not send the same lead to two businesses.

The rule
One partner per trade per agreed region.
  • The agreed region is written into the agreement as a list of postcode districts, not as a town name.
  • Miracle Ventures does not send the same lead to two businesses.
  • A partner may extend its region where Miracle Ventures has no partner in the neighbouring districts.
  • Miracle Ventures may work with a business in a different trade in the same region, because the two do not compete for the same job.

What happens if a partner disputes a lead?

Miracle Ventures reviews the disputed lead against the recorded call or the submitted form, and credits it in full if it does not meet the definition published on this page.

  1. Step 1

    The partner raises the lead in the shared pipeline and marks it disputed, with a reason.

  2. Step 2

    Miracle Ventures reviews the recorded call or the submitted form against the billable definition on this page.

  3. Step 3

    Miracle Ventures replies within two working days with the recording or the form, and either credits the lead or explains which part of the definition it met.

  4. Step 4

    A credited lead is removed from the invoice in full. There is no partial credit.

The recording and the form are the evidence. Both are kept for 12 months and either party may ask for them. Disputes are raised within 7 days from the invoice date.

How does a business start on pay-per-lead?

A business starts by applying, after which Miracle Ventures agrees the region, the services and the per-lead price in writing, then builds at its own cost.

Apply to partnerCompare the growth retainer