What is the Miracle Ventures growth retainer?
The Miracle Ventures growth retainer is a fixed monthly fee under which Miracle Ventures runs the whole of a partner's demand generation, from organic and paid search through to the lead management system that books the work, with the assets built on the partner's own domain.
The retainer covers nine workstreams. Filter them by the job they do to see which part of the machine each one is.
Showing all 9 workstreams
What does the growth retainer include?
The growth retainer includes nine workstreams, each with a named output and a stated cadence, so the partner reads what the fee produces and when, not what it promises.
| Workstream | What Miracle Ventures does | Output | Cadence |
|---|---|---|---|
| Organic search | Builds and optimises the pages that win the searches the partner's customers actually make. | Ranked pages, tracked by keyword and by booked job. | Continuous |
| Paid search | Runs and manages the paid campaigns that cover the demand organic search has not reached yet. | Managed campaigns, reported by cost per booked job. | Continuous |
| Local presence | Manages the business profiles, map listings and review flow that decide local visibility. | Maintained profiles and a review request flow that runs after every job. | Weekly |
| Conversion tracking | Instruments every enquiry route so each booked job traces back to the page, keyword or campaign that produced it. | Call tracking, form attribution and booking IDs joined in one pipeline. | Continuous |
| Booking flow | Builds the route from enquiry to a slot in the diary, and removes the steps that lose people. | A booking route on every enquiry channel. | Reviewed monthly |
| Lead management system | Captures every enquiry from every channel into one pipeline with an owner and a status. | One pipeline, no enquiry without a recorded outcome. | Continuous |
| AI response and follow-up | Answers new enquiries within minutes, qualifies them, and follows up automatically until they book or close. | Response inside the agreed window, and a full follow-up sequence on every unbooked lead. | Continuous |
| AI-driven optimisation loop | Joins lead outcomes to their source and reprioritises what gets built and what gets spent. | A weekly note naming what changed and why. | Weekly |
| Strategy review | Reviews the numbers with the owner and agrees the next period's priorities. | An agreed plan for the coming month, in writing. | Monthly |
Which businesses should take a growth retainer instead of pay-per-lead?
The growth retainer suits a business that already takes every qualified lead Miracle Ventures delivers in its region, because from that point a per-lead bill buys volume the business has rather than growth it does not.
- The business is already taking every qualified lead Miracle Ventures can deliver in its region and wants the ceiling raised.
- The owner wants the marketing assets built on the business's own domain, so they stay with the business.
- The business is expanding into new regions or new services and needs demand built ahead of the engineers.
- The business already spends more each month on marketing than a retainer costs, split across suppliers, and cannot say what any of it produced.
- The business is being prepared for sale and needs demand generation that survives the owner's exit.
How does the growth retainer compare with pay-per-lead?
The retainer is a flat fee that buys the whole demand function and leaves the assets with the partner; pay-per-lead is a variable cost that buys booked jobs and leaves the assets with Miracle Ventures.
| What you are comparing | Pay per lead | Growth retainer |
|---|---|---|
| How you pay | A fixed price for each qualified lead, billed monthly in arrears. | A fixed monthly fee, agreed before the term starts and unchanged inside it. |
| Setup fee | None. | None. |
| Who owns the marketing assets | Miracle Ventures owns the sites, campaigns and tracking it builds. | The partner owns the assets built on its own domain; Miracle Ventures owns its own. |
| Best for | A business that wants more booked jobs without changing how it markets. | A business ready to hand demand generation over in full. |
| Minimum term | Six months, then 30 days' notice. | Twelve months, then 60 days' notice. |
| What the cost tracks | Volume. The bill rises and falls with the leads delivered. | Nothing. The fee is flat, so a good month costs the same as a quiet one. |
| Where the risk sits | With Miracle Ventures, which is paid nothing until a lead qualifies. | Shared. The partner funds the work; Miracle Ventures is measured on the pipeline it produces. |
| Lead management and AI systems | Included. | Included, and extended to the partner's own enquiries from every other source. |
| Reporting | Monthly source and conversion report. | Weekly optimisation notes, monthly source-to-revenue report, quarterly strategy review. |
How much does the growth retainer cost?
The growth retainer starts at £2,500 a month, fixed for the term, agreed per business before it starts, with no setup fee and no charge per lead.
How does Miracle Ventures report on a retainer?
Miracle Ventures reports weekly on what changed, monthly on what the marketing produced in revenue, and quarterly on the plan, with the live pipeline open to the partner throughout.
| View | Contents | Frequency |
|---|---|---|
| Weekly optimisation note | What the lead data showed, what changed in response, and what is queued next. | Weekly |
| Monthly source-to-revenue report | Every booked job traced to the page, keyword or campaign that produced it, with revenue attributed. | Monthly |
| Live pipeline | Every enquiry, its status, its owner and its outcome. | Live |
| Strategy review | The quarter's numbers against the plan, and the agreed priorities for the next one. | Quarterly |
How does a business move to a growth retainer?
A business moves by applying, after which Miracle Ventures scopes the regions and services, sets the fixed fee, and transfers the work from per-lead billing at the end of the current month.